When fans tune into a new single, the ‘Waterfall’ layout ensures an automatic trickle onto the previous single or singles, boosting song play counts across the board. By implementing this quick fix, artists are then able to reap the benefits of: Increased streams for their overall catalogue = more $$ in royalties Spotify listeners staying immersed in an artist’s music for longer vs being bumped to other tracks after the song plays Introducing fans piece by piece to the story of a new album While this plan of attack is relatively straightforward, there are a few hacks to improve your chances of success. So to get the most out of this approach, we’ve gathered a couple tips below for you to seamlessly execute a Waterfall Strategy.

Maintain the same ISRC for each single across each new release Because each release is a standalone product, you will need to carry over the same ISRC for each previous single when making a new release. Once the latest release is up and running, you can take down the prior releases since they will be included in the new tracklist. Make sure the release corresponds to the latest single For consistency, check that each release title matches the name of the new single being uploaded. Visual harmony ís also important to keep in mind. While the eventual EP/album artwork can be used, it's often most effective to ?employ a series of complementary artworks that align with each new single. Keep things fresh with variety but make sure the images reflect a theme - this will let fans know to keep an eye out for more to come. Keen to see a Waterfall Strategy in the flesh? Click on the screenshot of LEISURE’s Spotify page and check out the leadup to their EP Side A, or click over to the DMA’s to find their release program prior to their album The Glow.