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What if you could get more streams on your music with absolutely minimal effort?
Now that streaming services sit at the heart of our music consumption, refining your release game plan can be as crucial as the marketing for the songs themselves. A simple yet super effective trick that artists worldwide have been taking advantage of is a release tactic called the ‘Waterfall Strategy’.
Perfect for anticipating an EP or album release, a Waterfall Strategy involves a series of singles that are sequentially stacked on top of each other, gradually forming a short collection of tracks. If we take the example of a 3 single release leading into an album, we get an upload format that builds on each previous track instead of 3 separate new releases: